Newcastle University graduate Louisa Rogers has already had international sales with the top quality vintage venture
A Newcastle University graduate has designs on creating a global vintage clothing community after launching her own online marketplace.
Louisa Rogers has established herself as a vintage seller and fashion blogger since graduating last year. Now she is taking her passion for catwalk crazes of the past and present to the next level with the website Trendlistr.
Louisa has set up Trendlistr, with backing from the university’s Founderships programme, which is geared towards supporting students with high growth potential start-ups.
(Photo: Marion Botella)
The site sells ‘vintage clothes for modern closets’ through a curated online platform for vintage clothing that requires sellers to apply or be invited to become a part of the community, ensuring quality products for buyers and upholding the brand image of more discerning vintage traders.
She said that existing platforms have pigeonholed themselves into the luxury sector or neglected quality control in favour of the mass market.
“It’s an online platform for vintage clothing, and it’s curated,” said Louisa.
“Trendlistr hones in on the high-quality vintage sellers and showcases them on a website that looks like any other online fashion shop - appealing to the young, digitally native and fashion-conscious crowd who don’t want to search through thousands of listings,
“It’s a community of sellers - basically me and a handful of others at the moment – but I’m looking to grow awareness and bring in lots more sellers.
“I’ve got a few pieces on the site at the moment, to get the ball rolling. I used to sell and on eBay and similar websites, I came up with the concept for Trendlistr because I’ve always been interested in buying and selling vintage clothing but there was no one place where you could go to find good quality products.
“Trendlistr gets away from that jumble sale feel of some sites where you have to rummage through lots and lots of listings.
(Photo: Marion Botella)
“On sites like eBay people are just looking for a bargain, so I wasn’t getting the prices I wanted as a seller and a buyer I was having to go through so many listings to get a hidden gem.”
Trendlistr charges a commission fee to sellers, which is paid once items sell.
Louisa said: “At the moment it’s early days and initially it’s about getting a community of sellers on board and making sure there are new items on the site every day,
“I can cast the net wide for buyers and sellers, and I’ve already had international sales which is great.
“The good thing about vintage and retro fashion is that there are so many styles out there, going back over so many eras, so there is always something people want. And the catwalks now always reference the past and are informed by something that has come before.”
Louisa’s interest lies in the trading aspects of the business, but once the website becomes better established she’ll look to take a step back and focus fully on curating the site.
Based at the Entrepreneurial Spark incubator on Newcastle Quayside, she is taking part in Natwest’s six-month enablement project and she also hopes she will be able to extend her time there, having received brilliant assistance and advice since setting up.
She added: “I love buying and selling and trading but that’s not where I want to focus my energy.
“Within a few years I hope to oversee a global community of sellers and buyers, and it would be nice to have a little office with a small team of staff.”
COREENA FORD, CHRONICLE Live
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